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Expert Opticians in Gloucestershire & Herefordshire
Established over four decades ago, Ashton and Daniels Optometrists have dedicated themselves to providing exceptional eye care services across Gloucestershire and Herefordshire. Our family-run practice combines a personalised approach with cutting-edge optical technology to ensure comprehensive eye health monitoring and tailored vision solutions. With branches in Ross-on-Wye and Newent, we pride ourselves on creating a welcoming environment where patients receive expert advice on eyewear, contact lenses, and advanced diagnostic testing. Our team of professional optometrists and dispensing opticians utilise state-of-the-art equipment such as 3D imaging scans, digital retinal photography, and field screening to detect both ocular and general health conditions. We prioritise patient education, offering detailed consultations about eye health, prescription requirements, and lifestyle-appropriate eyewear choices.

From routine examinations to specialist contact lens fittings, our commitment to maintaining your vision throughout life remains unwavering. The practice continues to evolve with technological advancements while preserving the personal touch that distinguishes our service. Regular eye examinations at Ashton and Daniels not only safeguard your eyesight but also contribute to early detection of systemic health issues. Our extensive range of designer frames and contact lenses caters to diverse preferences and budgets, ensuring both functionality and style. This combination of expertise, technology, and customer care has cemented our reputation as trusted local optometrists.
Services
Eye Examinations Contact Lenses Designer Frames OCT Scans Retinal Photography
Highlights and features
  • We offer over 40 years of dedicated eye care experience in the region
  • Our practice utilises the latest optical diagnostic technology
  • We provide personalised eyewear recommendations based on individual needs
  • Our family-run business maintains traditional values with modern techniques
  • We operate convenient locations in Ross-on-Wye and Newent
Services
Eye Examinations
Our comprehensive eye examinations use advanced diagnostic technology to assess vision quality and eye health. The process includes checking focusing ability, distance and near vision, and eye coordination. We also screen for common eye conditions and systemic health issues that may affect vision. Our optometrists provide detailed explanations of results and recommend appropriate corrective measures.
Contact Lenses
We offer a wide range of contact lenses including daily, monthly, and extended wear options. Our specialists fit lenses for various prescriptions including bifocal, varifocal, and astigmatic corrections. The service includes eye measurements, lifestyle considerations, and trial fittings to ensure optimal comfort and vision correction for both new and experienced wearers.
Designer Frames
Our extensive collection includes premium brands like RayBan, Versace, and Prada alongside practical titanium and plastic frames. We provide expert advice on frame selection based on facial features, lifestyle needs, and prescription requirements. The service ensures both functional vision correction and stylish personal expression through eyewear choices.
OCT Scans
Optical Coherence Tomography provides detailed 3D images of eye structures for early detection of conditions like glaucoma and macular degeneration. This non-invasive scan creates cross-sectional views of retinal layers and optic nerve health. The technology enables precise monitoring of eye health changes over time in our Ross-on-Wye branch.
Retinal Photography
This diagnostic service captures detailed images of the retina to monitor conditions such as diabetic retinopathy and retinal detachments. The painless process creates a permanent record of eye health for future comparisons. Images can be shared with GPs or specialists when further investigation is required, available at both our Ross-on-Wye and Newent locations.
Questions
What does an eye examination at Ashton and Daniels involve?
Our comprehensive eye exams include vision testing, eye health assessment using advanced technology, and discussion of any symptoms. We check focusing ability, vision clarity, eye coordination, and screen for eye diseases.
What eyewear brands do you stock?
We offer premium brands including RayBan, Versace, Prada, Armani, and Dolce & Gabbana, alongside practical titanium and plastic frames in various styles for all ages.
Do you use modern diagnostic technology?
Yes, we utilise Optical Coherence Tomography (OCT) scans, digital retinal photography, and field screening technology for comprehensive eye health assessments at our Ross-on-Wye and Newent branches.
Which areas do you serve?
We provide eye care services across Gloucestershire and Herefordshire from our branches in Ross-on-Wye and Newent, serving both urban and rural communities in these counties.
How can I book an appointment?
Contact your preferred branch directly by phone - Ross-on-Wye on 01989 562173 or Newent on 01531 820677. Our staff will help schedule your eye examination at a convenient time.